Purely Elizabeth – Vice President of Ecommerce – BevNET.com Beverage Field Career Listing

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Enterprise History

Centered in Boulder, CO, Purely Elizabeth is a substantial-progress normal foods enterprise concentrated on making products and solutions working with elevated, nutrient-abundant substances. Their award-successful goods incorporate granola, oatmeal and baking mixes.  Founded in 2009 by Elizabeth Stein, a licensed holistic diet counselor, the business is devoted to serving to individuals prosper on their wellness journey.  


Purely Elizabeth is trying to find a hugely determined Vice President of Ecommerce to lead the brand’s e-commerce method and implementation across DTC, Amazon, and more platforms.  In this new function, the VP of Ecommerce will established the method and route for Purely Elizabeth’s DTC system, be accountable for driving hyper development on Amazon, and lay out the roadmap and execute the implementation of added e-commerce platforms.  The excellent prospect must have loaded immediate practical experience major e-commerce for other CPG models, be both analytical and a artistic difficulty solver, have potent interaction capabilities, and earlier mentioned all be an excellent workforce player.  


Key ROLES + Responsibilities



  • Generate hyper expansion on Amazon system
  • Have once-a-year preparing for Amazon organization, like updating strategies, making sure company composition is exceptional, defining budgets
  • Approach, deal with, and enhance Amazon media financial investment (together with Total Food items Market place Amazon DSP) 
  • Set direction for Amazon merchandise portfolio strategy 
  • Be certain Amazon ecosystem is optimized for advancement such as methods about product internet pages, pricing, and promotions
  • Have Amazon agency marriage and continue to be on major of Amazon pivots
  • On a regular basis communicate Amazon overall performance position and approach shifts to administration team 
  • Accountable for Amazon P&L and product sales forecasting 


Direct to Consumer 



  • Schooling: Bachelor’s Diploma demanded, MBA pleasant-to-have
  • 8 – 10 many years immediate accountability for e-commerce on CPG brands, manufacturer-aspect working experience most well-liked
  • Ought to have led the tactic, arranging, and implementation of e-commerce for at minimum just one CPG manufacturer
  • Bare minimum 3 years practical experience taking care of Amazon channel for a CPG model, including deployment of media budgets across AMS and AMG/DSP.  Ideal to have Seller Central experience, Seller Central experience a reward.
  • Immediate accountability for a CPG ecommerce small business making at least $20M in income
  • Fantastic group player and collaborator, ready to operate effectively across departments together with promoting, finance, and functions
  • Ought to be resolution oriented, artistic imagining, wired to consistently enhance and pivot
  • Ought to be a powerful strategic thinker with outcomes and analytical orientation
  • Need to have powerful conversation abilities to deliver relaxation of firm together with e-commerce system and help teach/information customers on the group
  • Excellent agency management capabilities
  • Media buying expertise is a as well as


Payment AND Positive aspects

  • $100 – $250k salary + bonus
  • Versatile Paid out Time Off
  • Positive aspects contain, overall health and dental insurance policies, 401k system
  • Summer months hrs, social business office gatherings, and more 
  • An exceptionally strong, driven, formidable, enjoyable, startup operate natural environment


TO Use: Please email resume and include letter to [email protected]


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